While selecting options for my 392 order, I saw an Instagram add for a Durango. For sheets and giggles I went over to the web site and configured a pretty much fully loaded Durango SRT 392. Total price? $78,965. Check out the options:
- Base: $68,960
- Destroyer Gray Clear-Coat Exterior Paint: $395
- 19 Harman Kardon® Amped Speakers with Subwoofer: $1,085
- Power Sunroof: $1,295
- Technology Group: $2,395
- Premium Interior Group: $2,495
- Trailer-Tow Group IV: $1,195
- Destination charge: $1,595
- Total: $79,415
For that money, you also get a few extras that are not available on the Jeep - Carbon fiber interior accents, leather dashboard, suede headliner, etc.
In contrast, my future Jeep is as follows:
- Base: $81,985
- Sting-Gray Clear Coat: $395
- Dual Top Group: $1,350
- Integrated Off-Road Camera: $695
- Trailer Tow Package: $350
- Destination charge: $1,595
- Total: $86,370
If I were to get the XR package and the One-touch power top, I'd be out of $92K+ MSRP
There are many similarities - both the Dodge and the Jeep have the same engine. In-car technology is mostly the same (navi, ACC, advanced audio, etc). Jeep has dual tops - Dodge has a sunroof, both have the towing package, etc. I get that Jeep has locking diffs and can _actually_ go off-road, while Durango is _capable_ of going off-road somewhat, but on the other hand Durango has a much nicer interior, is much more comfortable, has a bigger fuel tank, better highway gas mileage, etc.
My question is - how does Jeep justify a whopping ~$6K premium over a similarly optioned Durango?
