I drove a 2023 with a decibel meter , then my 2024 on the same 70mph cruise at my dealership to measure the difference in the carpet, side glass , firewall insulation and window frame insulation. It was a 3dB reduction. Both were hardtops. Without the meter you could tell something good was completed. Wife was on both tests and really noticed the improvement. However, we would have bought and enjoyed either one as “louder” was not a deal breaker.
And both of them had factory headliner and the same tires?
To me the vast majority of annoying noise in a stock Wrangler comes from wind noise, not sure how you can improve that since it's still the same brick on wheels.